CFO thinking. Hospo pricing.
Strategy grounded in your actual weekly numbers, margins, cash flow, pricing, growth, on top of a complete bookkeeping service. Scoped and priced to your venue.
Advice is only as good as the numbers under it
Most advisory fails for one reason: it runs on quarterly numbers. By the time the meeting happens, the story is stale. Roger advisory sits on books that are reconciled weekly, so every conversation starts from what happened last week.
Advisory sits on top of the entire finance stack:
- Payroll: award-aware wages, STP and super, run every week.
- Accounts payable: supplier invoices captured, coded and paid in one weekly run.
- Reconciliation: bank reconciled and invoices uploaded weekly, so the books match reality.
- Weekly P&L: sales, wage %, COGS and net profit on one page, every week.
- BAS lodgement: monthly IAS and quarterly BAS lodged by a registered tax agent.
Operator questions, finance answers
Should you push price or volume? Is the new roster structure paying off? Can the venue fund a second site? These are operator questions, and they get answered with your weekly wage percentage, COGS and cash position on the table.
Founded by an ex-operator who has sat on your side of those questions, backed by a registered tax agent doing the lodgements.
Advisory questions
What happens on the monthly calls?
A working session on your numbers: last month against plan, wage and COGS trends from the weekly P&Ls, cash flow ahead, and the one or two decisions that matter next. You leave with actions, not a slide deck.
Can I add advisory to a smaller package later?
Yes. Many venues start on Core or Essentials and add advisory when a big decision is coming, same team, so there is zero ramp-up.
Is this a fractional CFO?
Functionally yes, tuned for hospitality: the analysis and decision support of a CFO, without the day rate, sitting on top of books we already keep weekly.
Historic clean-up, on the house.
Tell us about your venue. We'll reply within one business day with a flat price, and clean up your file before we start, free. Then judge us on the books.
Prefer email? enquiries@getroger.com.au